Advertising Part 1

Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)

Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed understanding of the key terms and concepts in the chapter.
B. After reading the chapter, students will be broken into groups
C. Students will summarize and present their topics and key terms.
D. The class will discuss, copy and analyze terms

Answers should include Section Headings, Subtopics, Key terms and Definitions.
(The terms will be turned in for a 100 point grade. Each section will be checked)

SEVERAL KEY CONCEPTS THAT EVERYONE NEEDS TO DEFINE:
Advertising
Marketing
Market
Public
Public Relations Audit
Customer Base
Producers
Enablers
Limiters
Audiences
Target Audience
Slogans
Logos
Awareness objectives
Acceptance objectives
Action Objectives
Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.

A. Each student must write a page about a specific ad campaign. The company must be in accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class. The class will discuss each campaign.

After going over the terms please view the first two commercials:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl

With a partner please answer the following questions in the comment section of this blog:
These questions will be worth 25 points. Please answer them carefully.

1. Discuss the ad's logo

2. Discuss the ad's slogan

3. Discuss the gender and age group targeted

4. Discuss the Markets and Audiences

5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?

1.2.11B - use and understand a variety of media and evaluate the quality of material produced