Introduction to Marketing and Advertising

Today we will spend time going over the terms you filled out yesterday in class.

After going over the terms please view the first two commercials:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl

With a partner please answer the following questions in the comment section of this blog:
These questions will be worth 25 points. Please answer them carefully.

1. Discuss the ad's logo

2. Discuss the ad's slogan

3. Discuss the gender and age group targeted

4. Discuss the Markets and Audiences

5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?

Choice Project

3/19-4/2

CONGRATULATIONS!! You have made it to the point in the year where you get to select your next project.

-Honest, no requirements....However, you know the standard

Submit your idea, script, lyrics if needed and prop list

You must export by Wed., 4/2

We will watch and grade on 4/3
You will receive a 0 if your project is not exported by the end of 4/2

Good Luck!! Have Fun!!

News Packages

March 9-March 24

Students will research and compile news Packages

3/9 - Kyla Campbell, WBRE Reporter will speak to class and evaluate idea

3/10- Script Writing

3/11- -3/16 - Video tape and begin to edit

3/17-3/18- Edit
3/19 - Preview and grade projects; Must be exported in proper format

Today, we will watch and evaluate your movie trailers

We will discuss the next project:
Video resume

1.2.11B - use and understand a variety of media

Movie Trailers

Movie Trailers

-Goal: Students will study and create movie trailers

Friday 2/27- Students will watch and evaluate current movie trailers
http://www.imdb.com/

Monday - Friday

Monday and Tuesday- Tape trailers and create graphics
Wednesday- Friday: Edit project and export
Monday, 3/9- Watch trailers

1.2.11B - use and understand a variety of media

Conan tutorial

2/19- 2/25
Students will review the "Lips Through / Conan" tutorial

-Teacher will discuss the tutorial and illustrate tips on the Smart Board

-Students will capture a still and video footage with similar placements
-Utilizing all video effects/ range/ ratio

2/19 Study tutorial
2/23-2/24 Capture footage and edit
2/25- Finish edits and export
Extension 2/26

1.2.11B - use and understand a variety of media and evaluate the quality of material produced

2/17-2/19 Quiz

Students will create a St. Patrick's Day graphic using the following requirements
1. Must incorporate 3 tutorials
**1 must be KEYFRAMES
2. Clear message/ clean edits
3. bet. 15- 30 seconds long

Export into a folder entitled "quiz"

Must turn in a script that indicates in-time of tutorials

1 type transition



1.2.11B - use and understand a variety of media and evaluate the quality of material produced

Tutorials

Tutorials:

Sparkle- Due 2/4
Handwriting- Due 2/6

Introducing the Greatest Me

Make a 30 second promo of yourself
Sell yourself as a concept
Create a promo that would create interest to watch "YOU" not the "YOU SHOW"

Include Music, an original title, Sparkle text or Hand writing.
Camera Angles are required. You are required to use 6 very (not slightly) different camera angles in this project!
Bonus points a voice over that matches up to the lips of the speaker

Project is due on 2/12

This is a pre-assignment for the movie trailer project.

1.2.11B - use and understand a variety of media and evaluate the quality of material produced

A Day of Reflection

Students will continue to work on their projects

1. Students will reflect on the legacy of Dr. Martin Luther King
A. Discuss his movement
B. Listen to the first media announcement of his assassination
C. Discuss public reaction

2. Students will view and discuss the Presidential inauguration (via live streaming video)

What is BHS Package

Monday, 1/5-Tuesday, 1/6
-Students will use a rubric, gather into groups and brainstorm for each package: What is BHS?

-Students will create an initial write up, Initial cast and crew list, prop and costume list (Anything listed on the final script...due 2 days prior to production will result in a significant deduction)
-Camera directions must be very specific. (Anything listed on the final script...due 2 days prior to production will result in a significant deduction)

-Students are required to write comments on each rubric as project advances

http://rubistar.4teachers.org/index.php?screen=ShowRubric&rubric_id=1524064&

Wednesday, 1/7- Students will create a second package: What is BHS?

Each student will create a formal storyboard and initial Treatment

-Students will turn in their storyboards immediately on Thursday

Thursday, 1/8- Review storyboard ideas
1. Each student will present their ideas to the class
2. Students will be divided into groups of 3 or 4
3. Students will discuss each storyboard idea, select one and create a final treatment
4. Students will gather into groups and write a formal Treatment (Due on Friday)

Friday, 1/9 - Turn in Treatment; All work must be approved by Mrs. Christian

Friday, 1/9 , Monday, 1/12, and Tuesday, 1/13- Video taping days

Wednesday, 1/14- Friday, 1/16- Video Editing days

**All work must be exported into a folder on the TVSTUDIO server named "What is BHS?"

-Any work that is not exported by 1/16 will receive a ZERO

NO EXTENSIONS, NO EXCUSES!

News package and quad pip

12/8 - 12/19

Students will create a news package

12/8-12/12 - All packages must be taped and imported
12/15- 12/18 - Edit packages
12/18-Export packages.
12/18-12/19- View, grade and redo packages. Students will discuss their evaluations and correct any problem areas in their videos.
-Packages that receive an A will be aired on BASH TV

12/19-12/23- Complete tutorial project : Quad PIP
-Use the Brady Bunch theme for the project (located in TV studio)
-Make sure the four quadrants interact

Creating a news package

Watch introductory videos: How to report the news

http://www.ehow.com/video_4401391_responsibilities-tv-news-reporter.html

12/2-12/5 Goal: Students will learn about reporting the news and creating news packages

Tuesday: Watch introductory videos (see upper link)

Students will review the various elements for creating a "News Package"

1. Students should get their journalism notebooks.

Wednesday- Thursday
2. We will watch professional news packages on CNN and CNBC. Students will take notes on format and tips.

2Next, we will review various school packages on School Tube. com

http://buysvs.com/index_files/New_on_SchoolTube_Dec.htm

Friday: The class will compile a "Reporter's checklist" to indicate steps and information needed in creating a news package.

GAME SHOW

You will work as a group

Your group will produce an original game show or talk show

Due Dates:
11/4- General scripts and paragraphs are due
Turn in a typed position list utilizing all students in the class (list names and positions)

11/5-List of props and costumes

11/10- Graphics must be exported to a specified folder and ready to use (These graphics will include an introduction and a conclusion for your show. Also, you should create your scrolling credits)

11/11- Final typed script is due.........Make sure all directions and information is on this script. It must be specific!!

11/13 and 11/17- Group 1 Studio practice

11/18- Commercials must be completed and exported to a specified folder

11/19 - Studio / Official video day
11/20 - 11/21 - Editing day

11/24- Viewing day (Bring popcorn)

Timing tutorial and 5 chapter project

1. Today we will begin to formulate 5 titles for your final video project.

2. Watch the tutorial entitled "Timing"

3. You will complete your own project after watching the tutorial. Your project must start out with a title and end in a black video

Tuesday and Wednesday
1. Complete your own Timing Project.
2. Be sure your project is exported into your folder AND in a folder called Photo Timing
--Please note that if your video doesn't play on the grading day, you have exported in PAL....please redo.

**Refer back to the tutorial if you have any questions

By Friday, you will complete and export the 5 titles / sections of your life.

10/20- 10/25

Students will complete two video editing tutorials.
Star Titles
Stop and Glow

1. Students will go over the steps for both tutorials with the teacher
2. Students will watch and review the tutorials on their computers
3. Students will take notes on each tutorial
4. After each tutorial, students will complete an original project only using the instructions from their notes
5. All projects will be saved in assigned folders
--Folders should be created in personal files in the tvstudio / journalism 2
--one folder should be entitled "Stop and Glow"
--The other folder should be entitled "Star Titles"
**Please make sure the projects are properly exported

Friday - 10/17
Viewing Day

Students will view and assess their Music Video Projects

Projects

10/1-10/14

Project 1: All about me
Please follow rule from the previous blog

All projects must be exported by Tuesday

View and complete Tutorial:
Keyframes
1. Students will log on and go to the TV studio server

2. Create a new Adobe Project : Place it in a folder called: Keyframe Quiz 1
(Make this folder in YOUR folder.)

3. Save your Save your project in this new folder

4. Use the background located in the folder entitled "Dropped Video"

5. Using your name, Create a new title

6. Make it a new color

7. Using keyframes

A. Make your title spread and grow twice it's size

B. This will occur in the middle of your project

C. Your title will remain in it's original size at the beginning and end of the video

D. Your video must pause in the middle (Use two keyframes in the center to accomplish this.

E. Your title must fade in and fade out

F. Export your completed project to your new folder and call it "Final Quiz 1"

**This is due on Wednesday, 10/8

Next project:
Music Video
They say making a video is like making magic..........
............So, here's a chance to jump into a new world.


Today we are going to begin our first real project
1. Students will review the elements of a music video
2. Each student will pick out their favorite song
3. Students will create storyboards and write a paragraph to illustrate their ideas for approval
4. Students must turn in the lyrics to the song (Remember, Mrs. C. IS listening!!)
5. Storyboards and paragraphs Must be turned in by Thursday, 10/2 (10 pts. each)
6. All Filming MUST be planned and completed on school property

WHEN VIDEO TAPING, STUDENTS MUST ABIDE BY THE VIDEO LAWS!

7. Students will review the Music Video score sheets and discuss requirements
8. All formal scripts must be turned in by Friday, 10/3 (20 pts.)
9. We have 6 video cameras, so students will need to sign up to video tape.
10. Students will be able to video tape between Friday- Wednesday (10/6-10/8).

11. During this time, students will create a new folder for their projects (Entitled: Name Music Video) -All work must be saved in this project
12. each time you film, you will be responsible for importing your footage

13. Tuesday, 10/7- MUST BRING YOUR MUSIC (20 pts.)
-Students will learn to use the Sound Forge program

14. During the filming period, one video tutorial must be completed: Keyframes
-Complete this while you are waiting for others to film

15. All footage must be dropped and exported to your folders by Thursday, 10/9

16. The project must be completed and exported by Wednesday, 10/15

Project 1

Thursday - Monday - 9/11 - 9/15

1. Students will create a script using the format discussed in class on Friday
(the template is in shared - journalism II - info folder)

2. Students will pick two selections of music for the video and print out lyrics

3. Students will tape on their assigned tapes

Project:
I am _____?
1. Students will video and edit one 30 second scene
2. Students will create a video entitled: I am ______ (fill in your name)

** There must be a theme and purpose for the music selected for the video. In other words, the video must serve a purpose and be easily understood by any viewer


Specifics
ALL STUDENTS MUST USE A REGULAR TITLE AND A CRAWLING TITLE IN THEIR VIDEO
1. No jumpy or sloppy footage
2. Clean, purposeful cuts
3. Only one type of transition (ex. Fade)
4. 3 seconds of black in the beginning --Use the title maker to create a tag for your video
(In the bot. Left corner, include your name, period, title of the video and the two songs)
5. 3 seconds of black at the end of the video
6. There must be clear purpose for the video / music
7. All filming must be completed in approved locations or the student will lose their filming privileges for the year.

Exploring titles

Tuesday, 9/9 and Wednesday 9/ 10
Titles


Students will learn to create and manipulate titles for video

Students will watch the tutorial entitled: Title Crawl

After viewing the video, students will create a "crawling title"
Students will create 5 original titles exploring gradients and textures

Assignment 1

9/2-9/9

Students will finish reading the packet: Lights, Camera, Action

Students will discuss script writing and format

Assignment 1:
Objective: To introduce students to basic script writing.

1. Students will create an overview paragraph with their ideas for the project
2. Students will illustrate their ideas using a storyboard
3. Students will create a script using the format discussed in class on Friday
(the template is in shared - journalism II - info folder)

4. Students will pick two selections of music for the video and print out lyrics

Project:
I am _____?
1. Students will video and edit one 30 second scene
2. Students will create a video entitled: I am ______ (fill in your name)

** There must be a theme and purpose for the music selected for the video. In other words, the video must serve a purpose and be easily understood by any viewer

Specifics
1. No jumpy or sloppy footage
2. Clean, purposeful cuts
3. Only one type of transition (ex. Fade)
4. 3 seconds of black in the beginning --Use the title maker to create a tag for your video
(In the bot. Left corner, include your name, period, title of the video and the two songs)
5. 3 seconds of black at the end of the video
6. There must be clear purpose for the video / music
7. All filming must be completed in approved locations or the student will lose their filming privileges for the year.

9/2
Students will brainstorm ideas and create a paragraph with ideas for a storyboard

9/3
Students will create storyboards, meet with Mrs. Christian
Once approved, students will create initial scripts

9/4 & 9/5 Tutorials

1. Basic Instructions
2. Title Crawl