Tuesday, April 14, 2009

Introduction to Marketing and Advertising

Today we will spend time going over the terms you filled out yesterday in class.

After going over the terms please view the first two commercials:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl

With a partner please answer the following questions in the comment section of this blog:
These questions will be worth 25 points. Please answer them carefully.

1. Discuss the ad's logo

2. Discuss the ad's slogan

3. Discuss the gender and age group targeted

4. Discuss the Markets and Audiences

5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?

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