Advertising

Marketing/Advertising Project

The students have begun working on a marketing/advertising project.

*Remember that there will be a quiz on the following terms
Advertising
Marketing
Market
Public
Public Relations Audit
Customer Base
Producers
Enablers
Limiters
Audiences
Target Audience
Slogans
Logos
Awareness objectives
Acceptance objectives
Action Objectives

*Your Business cards and promotional flyer must be done by the end of class

*ALL of your materials must be ready by the 2nd half of class

The requirement for the presentation are as follows:

Advertising/Marketing Project


*You will begin presenting next Tuesday (March 4). Presentations will last Tuesday and Wednesday. EVERYTHING must be ready for a preparation check by the 12:10 (The second half of class on Monday (March 3)!! You have already indicated your general advertising plans on your planning sheet. You now need to put your ideas into action. Remember, on the date of your presentation you MUST dress up, or your grade will suffer!
Your presentation will include the following elements:
Marketing
1. You are going to market and advertise a product, service, or message.
2. Select a “product/subject” for your project
3. Create a formal presentation
a. Create a promotional flyer.
b. Create a business card for your firm. This must include your logo and slogan.
c. Using charts and graphs
i. Depict a market and public
ii. Indicate your target audience
iii. Indicate how your marketing plan will increase sales/public interest
iv. Indicate demographic regions for advertising your product
v. Convince the class that you would be the best firm to sell this product/idea

Advertising
1. Tell the class your concept for the three ads you will produce
2. Display story boards…The class must be able to view your story boards from their seats.
3. Discuss the content of your ads

4. After your presentation you will begin creating three ads
a. Two 15 second commercials
b. One 30 second commercial

Grading
1. The groups will be graded by the class and the teacher
2. Each section of the project will receive a grade.
3. All requirements must be met by the assigned deadlines.

Advertising

Advertising Project:Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)

Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed answers by completing the chapter 12 packet. Students may use ebooks. 

Answers should include Section Headings, Subtopics, Key terms and Definitions.
(The packet will be turned in for a 100 point grade. Each section will be checked)

Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.

A. Each student must write a page about a specific ad campaign. The company must be in accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class. The class will discuss each campaign.

The paper is worth 100 points
The visual is worth 25 points
Knowledge of product/ campaign (Presentation) - 50 points

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NEXT ADVERTISING PROJECT

Group Project

1. Students will work in groups of 2-3
2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE

Begin:
1. Create a Company and a Product to advertise
2. Create a company logo
3. Create a slogan for your product
4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)
-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.)
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Directions: 

Group Advertising / PR Project

I. Submit a paper indicating your group members
Name your advertising firm
Create a logo for your ad firm

II. Marketing
-You are going to market and advertise a product, service or message
Select a “product / subject” for your project
Create a formal presentation
Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will 
increase sales/ public interest
D. Indicate demographic regions for advertising 
your product
E. Convince the class that you would be the best 
firm to sell this product/ idea

-Marketing:
Finding Publics
Audiences
Markets
Enablers
Limiters
Conduct Surveys
Oral Polls
Survey
Write Objectives (Awareness…etc) (in book)
Responsible for collecting and analyzing all data
Put information on posters and present to the class
Find Geographical areas to be covered
And demographic
Gender, location, Age etc.
Find target audience

III. Advertising
Tell the class your concept for the three ads you will produce
Display story boards……..The class must be able to view your story boards from their seats
Discuss the content of your ad

Create three ads
Two 15 second commercials
One 30 second commercial

-Brainstorm 10 concepts for advertising plan
10 different scenarios and write them down
pick three plans that are most marketable and establish details
make brochures and fliers and radio add (first plans)
describe plans
create story boards for each commercial
pick and vote on top plan

IV. Rules:Do not produce garbage
Short fragments and sentences will not be accepted

V. Grading

The groups will be graded by the class
Each section of the project will receive a grade
All requirements must be met by the assigned deadlines
Have Fun!!

Final Exam

Project : Final Exam

(There will be "down" days where you will have little to do on your other project. You will need to set up a work schedule with me. EX: Work on Final Exam on Tues, Wed, and Thurs. Work on individual project Mon and Fri.)

-You will need to select a schedule and sign a contract before the end of the week.
-Again, you will have video checks on Wednesdays.

INSTRUCTIONS:
1. Students are required to create a 3 minute (MIN.) video entitled "All About Me" (You may insert your name in place of the "ME")

2. Students will select a theme that will be carried out throughout the video
3. 6 titles are required
4. Students must use 4 tutorials and 2 video effects.
5, Any transition combination may be used throughout the video
6. Any jumpy video segment or poor audio segment will result in a deduction of 10 points for each problem area.
7. Students will showcase three chapters of their lives.
8. Students may convert old videos, scan old photos (if you use photos, you must use the timing tutorial to assure that they go along with the video.)
9. Students are encouraged to record voice overs and utilize sound effects.

Requirements:
1. Students are required to turn in a working video log. This is like a script. You will outline each chapter and provide written details of any specifics that will be in the video. You will select audio and indicate song times....ex. 0:00-20 seconds. (Also, include highlighted lyrics for this section of the music)

2. Create your log in script form: Video/ audio/ details (Logs will be turned in every Friday)

3. Each chapter must have purpose

-The final exam must be exported before your final exam period ends.
-I will be in my classroom every day until 3:40 and I am here every Wednesday until 4:30
**You will need extra time, so please take advantage of this early start.
**We only have one scanner, you may scan at home and bring photos in on disc.
**Please see me before converting video that is not digital


*Free project must be exported into a folder entitled "FREE PROJECT"
**Final exam must be exported into a folder entitled "2011 FINAL"
***ANY VIDEO NOT EXPORTED WILL RECEIVE A 75 POINT DEDUCTION.....IT WILL
NOT PASS!!
*ALL LYRICS MUST BE APPROVED BEFORE SONGS ARE PLACED INTO EITHER PROJECT

Introduction / Overview of the Final Exam Project
(Must be completed before you begin the FINAL EXAM PROJECT)

Name:

1. Present your TIMELINE on the Smart Board
2. Point out any specifics…ex: How your titles create your theme, How you used something consecutively throughout your video
3. Discuss the chapters of your project: You must tell a little about each section
4. Describe the section you are going to present
5. After we watch this section, discuss problems or seek ideas for improvement


1. Theme:
a. Specific:
b. Specific:
c. Specific:


2. Chapters

A.
B.
C.


3. Problems/ areas of advice needed:



Proposal:

PROJECT: FINAL EXAM
(DEADLINE: END OF SCHEDULED FINAL EXAM PERIOD)

TITLE:__________________________________

CH. 1 THEME:__________________________________

CH. 2 THEME:__________________________________

CH. 3 THEME:__________________________________

SCHEDULED DAYS:__________________________________

Requirements for Final
Now that the end of the year is drawing near, it is time to complete our final exam project.

You will be assigned a project to work on consecutively.