Intro. to Advertising

ADVERTISING

Advertising Project:

Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)

Chapter Review

I. Read and discuss the chapter.

A. Each student should have a detailed understanding of the key terms and concepts in the chapter.

B. After reading the chapter, students will be broken into groups

C. Students will summarize and present their topics and key terms.

D. The class will discuss, copy and analyze terms

Answers should include Section Headings, Subtopics, Key terms and Definitions.

(The terms will be turned in for a 100 point grade. Each section will be checked)

SEVERAL KEY CONCEPTS THAT EVERYONE NEEDS TO DEFINE:

1. Advertising
2. Marketing
3. Market
4. Public
5. Public Relations Audit
6. Customer Base
7. Producers
8. Enablers
9. Limiters
10. Audiences
11. Target Audience
12. Slogans
13. Logos
14. Awareness objectives
15. Acceptance objectives
16. Action Objectives
17. Ad Reviews

 II. Planning Sheet  http://www.mycooljournalism2.blogspot.com/2014/01/commercial-planning-sheet.html

III. Propaganda
IV. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.

1.2.11B - use and understand a variety of media and evaluate the quality of material produced Create an organizing structure appropriate to purpose, audience, and context.Use precise language and specific detail