Advertising

ADVERTISING


Group Project



1. Students will work in groups of 2-3

2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE



DUE DATES:

FRIDAY, 1/11 - ALL PAPER WORK IS DUE. COMPLETE EVERY ELEMENT STATED BELOW



MONDAY, 1/14-Thursday, 1/17 - Work on marketing and advertising project (Paper work)
Friday, 1/18 - Tuesday, 1/22 - Storyboards 1/18; film commercials


PRESENTATIONS WILL START ON MONDAY, 2/28

1. Create a Company and a Product to advertise

2. Create a company logo

3. Create a slogan for your product

4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)

-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.)

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Directions:



Group Advertising / PR Project



I. Submit a paper indicating your group members

Name your advertising firm

Create a logo for your ad firm



II. Marketing

-You are going to market and advertise a product, service or message

Select a “product / subject” for your project

Create a formal presentation

Using charts and graphs

A. Depict a market and a public

B. Indicate your target audience

C. Indicate how your marketing plan will

increase sales/ public interest

D. Indicate gender/age/ audience; demographic regions and targets for advertising

your product

E. Convince the class that you would be the best

firm to sell this product/ idea







-Marketing:

Finding Publics

Audiences

Markets

Enablers

Limiters

Conduct Surveys

Oral Polls

Survey

Write Objectives (Awareness…etc) (in book)

Responsible for collecting and analyzing all data

Put information on posters and present to the class

Find Geographical areas to be covered

And demographic

Gender, location, Age etc.

Find target audience







III. Advertising

Tell the class your concept for the three ads you will produce

Display story boards……..The class must be able to view your story boards from their seats

Discuss the content of your ad



**YOU MUST CLEARLY EXPLAIN AND DEPICT YOUR PRODUCT

HOW WILL YOU REACH YOUR TARGETS, AUDIENCES AND PUBLICS?



Create three ads

Two 15 second commercials

One 30 second commercial



-Brainstorm 10 concepts for advertising plan

10 different scenarios and write them down

pick three plans that are most marketable and establish details

make brochures and fliers and radio add (first plans)

describe plans

create story boards for each commercial

pick and vote on top plan



IV. Rules:

Do not produce garbage

Short fragments and sentences will not be accepted



V. Grading



The groups will be graded by the class

Each section of the project will receive a grade

All requirements must be met by the assigned deadlines

Have Fun!!