Ad Campaign presentations

1. Groups will present their ad campaigns
2. Groups will present their commercials

Advertising

ADVERTISING


Group Project



1. Students will work in groups of 2-3

2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE



DUE DATES:

FRIDAY, 1/11 - ALL PAPER WORK IS DUE. COMPLETE EVERY ELEMENT STATED BELOW



MONDAY, 1/14-Thursday, 1/17 - Work on marketing and advertising project (Paper work)
Friday, 1/18 - Tuesday, 1/22 - Storyboards 1/18; film commercials


PRESENTATIONS WILL START ON MONDAY, 2/28

1. Create a Company and a Product to advertise

2. Create a company logo

3. Create a slogan for your product

4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)

-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.)

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Directions:



Group Advertising / PR Project



I. Submit a paper indicating your group members

Name your advertising firm

Create a logo for your ad firm



II. Marketing

-You are going to market and advertise a product, service or message

Select a “product / subject” for your project

Create a formal presentation

Using charts and graphs

A. Depict a market and a public

B. Indicate your target audience

C. Indicate how your marketing plan will

increase sales/ public interest

D. Indicate gender/age/ audience; demographic regions and targets for advertising

your product

E. Convince the class that you would be the best

firm to sell this product/ idea







-Marketing:

Finding Publics

Audiences

Markets

Enablers

Limiters

Conduct Surveys

Oral Polls

Survey

Write Objectives (Awareness…etc) (in book)

Responsible for collecting and analyzing all data

Put information on posters and present to the class

Find Geographical areas to be covered

And demographic

Gender, location, Age etc.

Find target audience







III. Advertising

Tell the class your concept for the three ads you will produce

Display story boards……..The class must be able to view your story boards from their seats

Discuss the content of your ad



**YOU MUST CLEARLY EXPLAIN AND DEPICT YOUR PRODUCT

HOW WILL YOU REACH YOUR TARGETS, AUDIENCES AND PUBLICS?



Create three ads

Two 15 second commercials

One 30 second commercial



-Brainstorm 10 concepts for advertising plan

10 different scenarios and write them down

pick three plans that are most marketable and establish details

make brochures and fliers and radio add (first plans)

describe plans

create story boards for each commercial

pick and vote on top plan



IV. Rules:

Do not produce garbage

Short fragments and sentences will not be accepted



V. Grading



The groups will be graded by the class

Each section of the project will receive a grade

All requirements must be met by the assigned deadlines

Have Fun!!

Advertising Part 1

Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)

Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed understanding of the key terms and concepts in the chapter.
B. After reading the chapter, students will be broken into groups
C. Students will summarize and present their topics and key terms.
D. The class will discuss, copy and analyze terms

Answers should include Section Headings, Subtopics, Key terms and Definitions.
(The terms will be turned in for a 100 point grade. Each section will be checked)

SEVERAL KEY CONCEPTS THAT EVERYONE NEEDS TO DEFINE:
Advertising
Marketing
Market
Public
Public Relations Audit
Customer Base
Producers
Enablers
Limiters
Audiences
Target Audience
Slogans
Logos
Awareness objectives
Acceptance objectives
Action Objectives
Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.

A. Each student must write a page about a specific ad campaign. The company must be in accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class. The class will discuss each campaign.

After going over the terms please view the first two commercials:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl

With a partner please answer the following questions in the comment section of this blog:
These questions will be worth 25 points. Please answer them carefully.

1. Discuss the ad's logo

2. Discuss the ad's slogan

3. Discuss the gender and age group targeted

4. Discuss the Markets and Audiences

5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?

1.2.11B - use and understand a variety of media and evaluate the quality of material produced