Marketing & Advertising Project

Goals:
Students will create their marketing/advertising project which targets high school students.

Groups:

1.Kelly, David, Alex, and Ashton
2.Maddie, Jen, Kaitlin, Kaitlyn, and Kaileigh

Directions: Market and advertise a product of your choice that is revolutionary for high school students to have. Your product must be in the classroom on the day of your presentation. A poster does not count as a product; however, you will need to create one as a marketing mechanism.

What you need to create:
1. 30 second commercial
2. 15 second commercial
3. 10 second commercial
4. Storyboards: 1 for me & 1 for the presentation
5. Script for each commercial (3 scripts in total)
6. 1 poster to advertise/ market the product
7. 1 flyer

Things to include:
1. Description of the product
2. Price
3. Pros
4. Music
5. Transitions
6. Close-up shot in the 15 second commercial
7. Long-shot in the 30 second commercial

**Be persuasive in your advertising/marketing. Make me want to buy your product.
**You will be presenting your projects to the class.

Important Due Dates:
Periodical Check: Friday 3/2/12
Final Videos & Scripts: Friday 3/9/12
Presentations & Supplies: Monday 3/12/12 & 3/13/12

Presentation Guidelines:

1. Explain who your target audience is and why?
2. Why you picked your product and how it is useful.
3. Discuss your marketing strategies.
4. Include a slogan.
5. Storyboards you present need to be put onto a poster board.
6. Flyer & poster need to be on display during presentation.
7. You need to explain everything you did in the Presentation and why you chose to do it that way.
8. Play all your commercials for the class.

1.2.11B - use and understand a variety of media and evaluate the quality of material produced Create an organizing structure appropriate to purpose, audience, and context.Use precise language and specific detail