Marketing/Advertising Project

The students have begun working on a marketing/advertising project.

*Remember that there will be a quiz on the following terms on FRIDAY (Feb. 29)
Advertising
Marketing
Market
Public
Public Relations Audit
Customer Base
Producers
Enablers
Limiters
Audiences
Target Audience
Slogans
Logos
Awareness objectives
Acceptance objectives
Action Objectives

*Your Business cards and promotional flyer must be done by the end of class THURSDAY (Feb 28)

*ALL of your materials must be ready by the 2nd half of class Monday (March 3)

The requirement for the presentation are as follows:

Advertising/Marketing Project
Journalism II Spring 2008

*You will begin presenting next Tuesday (March 4). Presentations will last Tuesday and Wednesday. EVERYTHING must be ready for a preparation check by the 12:10 (The second half of class on Monday (March 3)!! You have already indicated your general advertising plans on your planning sheet. You now need to put your ideas into action. Remember, on the date of your presentation you MUST dress up, or your grade will suffer!
Your presentation will include the following elements:
Marketing
1. You are going to market and advertise a product, service, or message.
2. Select a “product/subject” for your project
3. Create a formal presentation
a. Create a promotional flyer.
b. Create a business card for your firm. This must include your logo and slogan.
c. Using charts and graphs
i. Depict a market and public
ii. Indicate your target audience
iii. Indicate how your marketing plan will increase sales/public interest
iv. Indicate demographic regions for advertising your product
v. Convince the class that you would be the best firm to sell this product/idea

Advertising
1. Tell the class your concept for the three ads you will produce
2. Display story boards…The class must be able to view your story boards from their seats.
3. Discuss the content of your ads

4. After your presentation you will begin creating three ads
a. Two 15 second commercials
b. One 30 second commercial

Grading
1. The groups will be graded by the class and the teacher
2. Each section of the project will receive a grade.
3. All requirements must be met by the assigned deadlines.