Goal: Students will create their commercials applying the terms defined and discussed in the chapter  (See Blog: http://www.mycooljournalism2.blogspot.com/2013/01/advertising-part-1.html)

 II. Planning Sheet  http://www.mycooljournalism2.blogspot.com/2014/01/commercial-planning-sheet.html

III. Groups will film, edit and export their commercials including their logos and slogans.

All commercials must be edited by Monday, 1/25/14

1.2.11B - use and understand a variety of media and evaluate the quality of material produced Create an organizing structure appropriate to purpose, audience, and context.Use precise language and specific detail

Part II
PROPAGANDA
Purpose: The Propaganda WebQuest was designed to help students to view the commercial world around them with a more critical eye. Its primary function is to focus students on the varied techniques employed by advertisers in order to sway public opinion. The culminating activity of creating an illustrative advertisement employing one of the techniques introduced will further synthesize the students perception of advertising tactics. Propaganda, in this case, is primarily focused on advertising. There is some background information that includes historical governmental propaganda techniques and posters, but the primary focus of this activity is to steer the students toward the marketing that is before them every day.

 

It's not as easy as you might think to spot hidden messages, these techniques are designed to fool us because they appeal to our emotions rather than our reason. Propaganda designers know that you are on your guard, to get around your guard they don't put one message into a piece of propaganda they put lots of messages into one piece! The more you know about propaganda techniques and how they work, the less likely it is that someone will sneak something by you. That's why it's important to understand what propaganda is and how it works.  

Task 1: REVIEW THE PowerPoint

Use the following links to complete the WebQuest

Links: TYPES OF PROPAGANDA WEBSTER'S DICTIONARY PROPAGANDA INFORMATION PROPAGANDA Task 2:  Define Propaganda A. List the Dictionary Definition B. Create your own definition by reading the information under "LINKS" Task 3: In order to recognize and use propaganda techniques you must first identify and define these tricks of the trade: 1. Bandwagon 2. Loaded Words 3. Testimonial 4. Transfer 5. Repetition 6. Name Calling 7. Fear 8. Glittering Generalities 9. Plain Folks 10. Misuse of Statistics Task 4: In order to prevent being fooled by an effective propaganda campaign, let's closely examine the propaganda techniques used in our ads. Evaluate your group's commercials.  Next, identify and analyze the author’s use of propaganda techniques.   Next, place each ad/ technique on a PowerPoint slide, indicate the technique used, and explain how the technique is used in each ad. Optional:   Task 5: Now that you understand how to spot hidden messages it's your turn to put techniques to work. Choose a persuasive(like your convincing someone to do or buy something) topic of your own to create a brochure using at least two propaganda techniques.
More Examples CC.1.2.9–10.E Analyze in detail how an author’s ideas or claims are developed and refined by particular sentences, paragraphs, or larger portions of a text. L.N.1.1.3 L.N.2.4.1 L.N.2.4.3 C.1.2.9–10.D Determine an author’s particular point of view and analyze how rhetoric advances the point of view. L.N.2.3.6 CC.1.2.9–10.C Apply appropriate strategies to analyze, interpret, and evaluate how an author unfolds an analysis or series of ideas or events, including the order in which the points are made, how they are introduced and developed, and the connections that are drawn between them. L.N.1.1.3 L.N.1.3.3 L.N.2.3.3 L.N.2.3.5 L.N.2.4.1 L.N.2.4.3 CC.1.2.9–10.G Analyze various accounts of a subject told in different mediums (e.g., a person’s life story in both print and multimedia), determining which details are emphasized in each account.

Intro. to Advertising

ADVERTISING

Advertising Project:

Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)

Chapter Review

I. Read and discuss the chapter.

A. Each student should have a detailed understanding of the key terms and concepts in the chapter.

B. After reading the chapter, students will be broken into groups

C. Students will summarize and present their topics and key terms.

D. The class will discuss, copy and analyze terms

Answers should include Section Headings, Subtopics, Key terms and Definitions.

(The terms will be turned in for a 100 point grade. Each section will be checked)

SEVERAL KEY CONCEPTS THAT EVERYONE NEEDS TO DEFINE:

1. Advertising
2. Marketing
3. Market
4. Public
5. Public Relations Audit
6. Customer Base
7. Producers
8. Enablers
9. Limiters
10. Audiences
11. Target Audience
12. Slogans
13. Logos
14. Awareness objectives
15. Acceptance objectives
16. Action Objectives
17. Ad Reviews

 II. Planning Sheet  http://www.mycooljournalism2.blogspot.com/2014/01/commercial-planning-sheet.html

III. Propaganda
IV. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.

1.2.11B - use and understand a variety of media and evaluate the quality of material produced Create an organizing structure appropriate to purpose, audience, and context.Use precise language and specific detail

Commercial Planning Sheet

Please fill out one sheet for each commercial.

Name:  ____________________________________________________________

Topic:______________________________________________________________

Time:

I.                    Demographics:

Age group:

Sex:

Specifics of group:

II.                  Publics:

       Market:

iII. Audience:

a.       Consumers

b.      Producers

c.       Enablers

d.      Limiters

Commercial Information:

Storyline

How will you feature the product

Script:

Slogan

Logo