Prepare for presentation

Goal: Students will work in their groups and prepare a presentation for Wednesday.

Finish all parts of the project

Students should outline their presentations and make sure that each group member is ready to speak on Wednesday.

ADVERTISING

Group Project

1. Students will work in groups of 2-3
2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE

DUE DATES:
FRIDAY, 2/11 - ALL PAPER WORK IS DUE. COMPLETE EVERY ELEMENT STATED BELOW

MONDAY, 2/14-TUESDAY, 2/22. FILM AND EDIT COMMERCIALS
WEDNESDAY2/23- FRIDAY, 2/25- WORK ON MARKETING/ ADVERTISING PRESENTATIONS.

PRESENTATIONS WILL START ON MONDAY, 2/28
1. Create a Company and a Product to advertise
2. Create a company logo
3. Create a slogan for your product
4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)
-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.)
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Directions:

Group Advertising / PR Project

I. Submit a paper indicating your group members
Name your advertising firm
Create a logo for your ad firm

II. Marketing
-You are going to market and advertise a product, service or message
Select a “product / subject” for your project
Create a formal presentation
Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will
increase sales/ public interest
D. Indicate gender/age/ audience; demographic regions and targets for advertising
your product
E. Convince the class that you would be the best
firm to sell this product/ idea



-Marketing:
Finding Publics
Audiences
Markets
Enablers
Limiters
Conduct Surveys
Oral Polls
Survey
Write Objectives (Awareness…etc) (in book)
Responsible for collecting and analyzing all data
Put information on posters and present to the class
Find Geographical areas to be covered
And demographic
Gender, location, Age etc.
Find target audience



III. Advertising
Tell the class your concept for the three ads you will produce
Display story boards……..The class must be able to view your story boards from their seats
Discuss the content of your ad

**YOU MUST CLEARLY EXPLAIN AND DEPICT YOUR PRODUCT
HOW WILL YOU REACH YOUR TARGETS, AUDIENCES AND PUBLICS?

Create three ads
Two 15 second commercials
One 30 second commercial

-Brainstorm 10 concepts for advertising plan
10 different scenarios and write them down
pick three plans that are most marketable and establish details
make brochures and fliers and radio add (first plans)
describe plans
create story boards for each commercial
pick and vote on top plan

IV. Rules:
Do not produce garbage
Short fragments and sentences will not be accepted

V. Grading

The groups will be graded by the class
Each section of the project will receive a grade
All requirements must be met by the assigned deadlines
Have Fun!!