Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)
Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed understanding of the key terms and concepts in the chapter.
B. After reading the chapter, students will be broken into groups
C. Students will summarize and present their topics and key terms.
D. The class will discuss, copy and analyze terms
Answers should include Section Headings, Subtopics, Key terms and Definitions.
(The terms will be turned in for a 100 point grade. Each section will be checked)
SEVERAL KEY CONCEPTS THAT EVERYONE NEEDS TO DEFINE:
Advertising
Marketing
Market
Public
Public Relations Audit
Customer Base
Producers
Enablers
Limiters
Audiences
Target Audience
Slogans
Logos
Awareness objectives
Acceptance objectives
Action Objectives
Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.
A. Each student must write a page about a specific ad campaign. The company must be in accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class. The class will discuss each campaign.
After going over the terms please view the first two commercials:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl
With a partner please answer the following questions in the comment section of this blog:
These questions will be worth 25 points. Please answer them carefully.
1. Discuss the ad's logo
2. Discuss the ad's slogan
3. Discuss the gender and age group targeted
4. Discuss the Markets and Audiences
5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?
Thursday, January 27, 2011
Monday, January 10, 2011
News Package 2
News Packages
1/10-1/21 (Friday)
Students will review the various elements for creating a "News Package"
1. Students should get their journalism notebooks.
2. Students will generate ideas/ complete treatments for their projects.
**The following are guidelines. This does not mean that you have to WAIT until the deadline. Filming and written work can be turned in much earlier.....I would suggest it!
Thursday, 1/13- complete filming
-Make necessary changes
-Remember to Set up appointments to film
Friday, 1/21- Turn in final videos by the end of the period
Friday, 1/21
-Please drop your video as soon as you return from filming each day
-You must sign out a camera even if you are using it during specified periods throughout the school day.
4. Review tutorials: - Tutorials are to be completed when you have free time during the project.
-All tutorials are due by Thursday, 1/29.
CG Infinity; Cool 3 D
Once you view the tutorial, take notes on it and create your own
Export your work to the folder labeled : lower thirds and Scroll
(Go to "TVSTUDIO" SERVER and look for these folders )
PLANNING SHEET - If you need to turn in a new one
NAME:______________________________
1. PACKAGE TOPIC:
2. Angle: (What EXACT point do you hope to accomplish?)
3. PEOPLE TO BE INTERVIEWED (TELL WHY...THEIR CONNECTION TO YOUR PROJECT
4. FILMING LOCATIONS:
5. INTRO:
6. OUTRO:
7. Ideas for background video:
8. Overview footageIdeas for Voice overs:
9. SCRIPT:
Be sure to include your paragraph in your final packet
Standard -
1.9.11.A: Use media and technology resources for research, information analysis, problem solving, and decision making in content learning. Identify complexities and inconsistencies in the information and the different perspectives found in each medium.
1.9.11.B: Evaluate how the techniques used in media modify traditional society.
1.2.11B - use and understand a variety of media and evaluate the quality of material produced
1/10-1/21 (Friday)
Students will review the various elements for creating a "News Package"
1. Students should get their journalism notebooks.
2. Students will generate ideas/ complete treatments for their projects.
**The following are guidelines. This does not mean that you have to WAIT until the deadline. Filming and written work can be turned in much earlier.....I would suggest it!
Thursday, 1/13- complete filming
-Make necessary changes
-Remember to Set up appointments to film
Friday, 1/21- Turn in final videos by the end of the period
Friday, 1/21
-Please drop your video as soon as you return from filming each day
-You must sign out a camera even if you are using it during specified periods throughout the school day.
4. Review tutorials: - Tutorials are to be completed when you have free time during the project.
-All tutorials are due by Thursday, 1/29.
CG Infinity; Cool 3 D
Once you view the tutorial, take notes on it and create your own
Export your work to the folder labeled : lower thirds and Scroll
(Go to "TVSTUDIO" SERVER and look for these folders )
PLANNING SHEET - If you need to turn in a new one
NAME:______________________________
1. PACKAGE TOPIC:
2. Angle: (What EXACT point do you hope to accomplish?)
3. PEOPLE TO BE INTERVIEWED (TELL WHY...THEIR CONNECTION TO YOUR PROJECT
4. FILMING LOCATIONS:
5. INTRO:
6. OUTRO:
7. Ideas for background video:
8. Overview footageIdeas for Voice overs:
9. SCRIPT:
Be sure to include your paragraph in your final packet
Standard -
1.9.11.A: Use media and technology resources for research, information analysis, problem solving, and decision making in content learning. Identify complexities and inconsistencies in the information and the different perspectives found in each medium.
1.9.11.B: Evaluate how the techniques used in media modify traditional society.
1.2.11B - use and understand a variety of media and evaluate the quality of material produced
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