Informercial Production

Tuesday, April 1
-Read through scripts. Make corrections and edit
-Bring props; all outtakes must be completed by the end of the period.
-Sign up for a practice time and a taping day.

-All work must be edited before actual taping.

Wednesday- Thursday
-Practice run through; Your group must be in full dress; script and staging area must be blocked; all props used must be present during this practice or they will not be allowed in the actual production. (This includes clothing, sets, objects needed, etc).

Friday, April 4-Friday, April 18
Film(4/4-4/8)
Block projects with Mrs. Christian (Tuesday, April 8)
Edit Outtakes (4/9-4/11)
4/14 (Mon) Group 1- Studio reserved
4/15 (Tues) Group 2- Studio reserved
4/16 (Wed) Group 3- Studio reserved
4/17(Thurs) Group 4 Studio reserved
4/18 (Fri) Viewing day.

**All projects must be completed by Friday, 4/18-- NO EXCUSES.

Grading: See score sheet
Areas: Studio work
Group work (outtakes)
Formal script including all studio directions and graphic cue and cuts
editing
video quality
subject quality
Theme
Consistency- in video, theme, props, costumes, acting, etc
Audio quality


-All groups must participate or cooperate in the filming process
-Any student found listening to music, playing games, or doing other "non-journalism" related projects will receive a zero as a grade.

Infomercial

Tuesday, 3/24- Watch infomercials

http://www.google.com/search?hl=en&q=magic+bullet+infomercial

http://www.popeilfamilystore.com/roncomercials.html
(When you select one of these infomercials, click on Windows Media and High)

Wednesday, 3/25-
In groups complete the following:
1. list group members
2. List company and company theme
3. List product- include a brief description of the product and what makes is "special"
-theme for the product
4. Testimonials
5. How will your group relate to "the common man"?

Thursday and Friday- Students will create a formal script for their project
-90%of the project must be scripted- including the cheesy humor
-You must turn in a script by the end of class on Friday, 3/28 (100 pts.)
-If you complete the project and it does not follow the script, your group will receive a zero


The world of infomercials are the perfect example for advanced video projects. The organization, variety or elements and the repetition of the main idea is essential for a successful project.

If you are able to create a great infomercial, you will be able to create great presentation projects.

Tutorial

We will begin info-mercials after vacation.

Today and tomorrow, you will watch and complete the following tutorial: Spotlight

Be sure to make a folder named "spotlight"

This must be completed and exported by the end of the period on Wednesday, March 20.

Commercials

Monday- Wednesday:

Students must film and import their commercial footage

-Make sure that your product name and logo appear in your project

-Apply all video editing criteria
-use one transition type
-NO BLACK VIDEO

Thursday , Friday and Monday:

Students will edit three commercials

2 15 second spots
1 30 second spot

Advertising commercials

Students MUST turn in a position list and direction list for their three advertising commercials.

-A position list should include names of participants and their positions. Talent and crew
-A direction list should include filming locations, ideas and props needed. Indicate any specifics used in your video.

Next,


Today we are going to explore various elements to in studio production

Hold mouse over "TV Production Modules"

Scroll down to "Composition, Graphics, Sets"
Complete module 22:
Composition: Setting the Scene

http://www.internetcampus.com/tvp_ind.htm

Be sure to take the quiz

We will talk about this module on Monday.

Have a great weekend!!

Marketing Quiz

Quiz:

View the following commercial:
http://www.spike.com/video/2691846/collection/18483/minisite/superbowl

Answer the following questions:


1. Discuss the ad’s logo.

2. Discuss the ad’s slogan.

3. Discuss the gender and age group targeted.

4. Discuss the Markets and Audiences.

5. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or why not?