Photo Project: This project will utilize Cool 3D, CG Infinity and your scanned photos.
1. Today, you will be given 10 points if you brought your music to school. (The music must correspond to the theme of your photos)
2. Students will make a beginning graphic title and and ending graphic title for their project.
3. Please save them in your J2 folder in a "New Folder" called Photo Timing Project.
4. Both titles must enhance your project and correspond with your theme. One Title must be completed in Cool 3D and the other must be Completed in CG Infinity.
5. Be sure to save your projects at the end of each period. When you are Totally finished export them as a Video or animation file depending on which program your are using. Be sure they are 720 x 480 before you export.
Wednesday, 2/14 (Happy Valentine's Day!!):
1. Bring in your music through Sound Forge. Be sure to save it in your folder called Photo Timing Project
2. Watch the tutorial entitled "Timing"
3. Finish any graphics not completed on Mon. and Tues.
(Graphics will be graded today: 30 Points each)
Thursday and Tuesday (2/15 and 2/20)
1. Complete your own Timing Project. (minimal 12 photos used in project PLUS one CG Graphic and one Cool 3D Graphic)
2. Be sure your project is exported into your folder AND the folder called Photo Timing period 4 or Photo Timing Period 5. (Points will be deducted if you fail to export to both folders) --Please note that if your video doesn't play on the grading day, you have exported in PAL....please redo.
**Refer back to the tutorial if you have any questions
Wednesday (2/21):
Project viewing day.
(These projects will be graded. They are worth 100 points)
Thursday Through Tuesday (2/22 and 2/27):
Watch and complete the tutorial entitled: Stop and Glow
1. Complete your own project. Use video already in your folder.
2. Export to the folder entitled: Stop and Glow pd 4 or Stop and Glow pd 5
3. This project will be graded and worth 50 points
____________________________________________________________________ February 28, 2007 - Mrs. Eroh will set the deadlines
Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)
Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed answers by completing the chapter 12 packet. Students may use ebooks.
Answers should include Section Headings, Subtopics, Key terms and Definitions.
(The packet will be turned in for a 100 point grade. Each section will be checked)
Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads, billboards and radio ads.
A. Each student must write a page about a specific ad campaign. The company must be in accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class. The class will discuss each campaign.
The paper is worth 100 points
The visual is worth 25 points
Knowledge of product/ campaign (Presentation) - 50 points
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NEXT ADVERTISING PROJECT
Group Project
1. Students will work in groups of 2-3
2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE
Begin:
1. Create a Company and a Product to advertise
2. Create a company logo
3. Create a slogan for your product
4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)
-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.)
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Directions:
Group Advertising / PR Project
I. Submit a paper indicating your group members
Name your advertising firm
Create a logo for your ad firm
II. Marketing
-You are going to market and advertise a product, service or message
Select a “product / subject” for your project
Create a formal presentation
Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will
increase sales/ public interest
D. Indicate demographic regions for advertising
your product
E. Convince the class that you would be the best
firm to sell this product/ idea
-Marketing:
Finding Publics
Audiences
Markets
Enablers
Limiters
Conduct Surveys
Oral Polls
Survey
Write Objectives (Awareness…etc) (in book)
Responsible for collecting and analyzing all data
Put information on posters and present to the class
Find Geographical areas to be covered
And demographic
Gender, location, Age etc.
Find target audience
III. Advertising
Tell the class your concept for the three ads you will produce
Display story boards……..The class must be able to view your story boards from their seats
Discuss the content of your ad
Create three ads
Two 15 second commercials
One 30 second commercial
-Brainstorm 10 concepts for advertising plan
10 different scenarios and write them down
pick three plans that are most marketable and establish details
make brochures and fliers and radio add (first plans)
describe plans
create story boards for each commercial
pick and vote on top plan
IV. Rules:
Do not produce garbage
Short fragments and sentences will not be accepted
V. Grading
The groups will be graded by the class
Each section of the project will receive a grade
All requirements must be met by the assigned deadlines
Have Fun!!
